12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign concept can significantly enhance a brand’s beauty in the talent market. And fortunately is that it doesn’t always need a crazy budget plan!

Now is the time to inject some creativity and enjoyable into your recruitment campaigns and shock those boring, worn-out recruitment techniques that normally start with posting on task boards (boring).

When your talent team begins creating original, interesting campaign concepts that connect into and reinforce your general recruitment method, you’ll rapidly find how to attract the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about establishing fun and appealing methods to bring in excellent candidates to your brand and make a bigger influence on applicants.

Examples include recruitment through a dating app, using a mysterious code to crack, hosting meet-ups, or getting the aid of an immersive virtual trip.

– You can establish imaginative ideas for your recruitment project by examining the issues your talent team has now, investigating how other companies hook applicants, or conceptualizing originalities with your team.

– Three examples of companies believing outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 design vehicle that interviews its own specialists, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so check out on).

– After releasing your project, create abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can pick from our library of over 150 test templates to improve and automate your employing process.

What is an innovative recruitment campaign?

Recruiters or talent acquisition groups that use original recruitment project concepts, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target audience.

How do you know if your company is using creative concepts in your strategy?

Well, has the skill group been utilizing the same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same standard strategies that everybody else uses, there’s no chance your brand name will stand apart in the crowd.

When business engage with prospects in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to draw in the qualified individuals they’re trying to find. Now, here’s how your group can start doing things in a different way.

How do companies consider imaginative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for creating effective, original recruitment marketing.

Step 1: Identify your group’s most significant blockers in obtaining top talent.

Step 2: Next, brainstorm concepts or tactics to overcome those difficulties. Here are some suggestions:

– Get motivation from other business already believing out of the box.
– Put yourself in the shoes of your target market and think about methods to interact with them in a design and tone that will attract them, such as an animated video.
– Reach out to coworkers to gather ideas from a diverse group.
– Consider what your business values highly in its present workers.

Step 3: Bring all your ideas together and develop your recruitment campaign method, including the channels you’ll utilize to publish it, such as social media and your professions website.

Step 4: Review your project cost and ensure you have the budget you require, or change your plan accordingly (keeping in the good things your target market likes).

Step 5: Launch your project and hope your task advert and other project aspects get widespread nationwide, worldwide, (or perhaps viral!) attention.

Do we need to contract out specialized components of our recruitment campaigns?

Possibly. We understand that not all business have the resources to manage every element of a creative job in-house. Because case, you might require to outsource particular parts to a firm, such as:

– Designing social media or other digital advertisements
– Creating a video (that does not look like your nephew took your mobile phone).
– Creating a complex video game or nerdy equation as a recruitment test

Ok, now for the enjoyable stuff.

To help you win on this new path, we have actually gathered some genuinely ingenious recruiting ideas listed below. Companies that came up with some initial or inventive attention grabbers to reel in great prospects.

12 imaginative and inspiring recruiting project examples

Let’s face it, many companies are in requirement of a recruitment process makeover. Especially if they wish to draw in young, certified candidates (and the company’s company brand is as interesting them as a 1970s film).

The following companies (the majority of which you’ve likely become aware of) likewise required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior personnel for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most initial campaign concept was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the show’s season finale. It might not have included at any big global advertising festival, however it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe occupations like the army is ending up being harder.
Recruitment method: Using pop-culture recommendations to attract a wide variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is distinct due to the fact that it utilizes the concepts of good advertising or copywriting by interesting what is necessary to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: employment The caregiving profession is currently highly underestimated and is also experiencing a rapid boost in need post-pandemic.
Recruitment strategy: Using emotional and aspirational messaging to bring in individuals whose worths line up with the company’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is usually extremely under-appreciated certainly requires some extra creative juice. Home Instead decided to utilize the services of an expert firm for this campaign to refresh their brand and hook precisely the right type of people.

The agency produced incredibly emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a difficult job.
Recruitment method: Using a significant technology pattern to sign up with the discussion and improve their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign using 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furnishings producer IKEA. To draw in talent that thinks out of package, they welcomed prospective prospects for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor shortages in hospitality post-Covid.
Recruitment method: Targeting jobless, underemployed, and ready-to-work prospects looking to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertisement campaign covering social media, digital display screen ads, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The market has actually restored 6.9 million tasks since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes possible beginners knowledgeable about the huge range of advantages offered with a career in hospitality and utilizes reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to attract 1,000 new staff members over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another imaginative recruitment campaign that the software application company, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has actually assisted them satisfy their Australian and global consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment strategy: employment Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help in reducing employing biases by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment strategy: Targeting an extremely specific skill segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s considering of package. After discovering a fascinating market insight that “around 78% of British moms and dads aged 45 and over want to handle a brand-new challenge once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this specific skill pool.

Filling the team shortages with candidates who are over 45, whose kids have lastly flown the nest, and who are now searching for a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a renowned worldwide motor program and establishing the brand name as an emerging center for vehicle software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign technique on its head for sure! The group included AI into the car’s pedestrian speech innovation and car connect system to check the social and technical abilities of those who hopped in for employment an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment method: Using an ingenious, gamified approach to engage passive candidates & providing a complimentary gift.
Tactics: Skills test was marketed on social media platforms

Our sister company, Toggl Track, desired to hire an SEO supervisor and thought of a fun project that ‘d be a win-win scenario for all. We produced an abilities test obstacle and advertised it across social networks, using a complimentary tee shirt to applicants who attained high scores.

Reaching passive candidates while getting the word out about our brand to other talented workers worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s enormous talent acquisition campaign was created by Nexus and assisted offer the brand a much-needed facelift (because the merchant might not have actually been leading of lots of prospects’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to achieve?

Problem: Attracting young recruits in the middle of a labor shortage.
Recruitment method: Taking advantage of a growing interest amongst youths in home renovation and crafting a compelling value proposal to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides remodelling stops working recreated as masterpieces, out-of-home, web, and social networks content

to hire some 5,000 people in a year in the middle of remarkable labor scarcities, Lowe’s Canada was dealing with the monumental obstacle of drawing in younger employees. Partnering with a creative firm, the brand devised a recruitment project focusing on chances for growth and learning within its network.

They have actually likewise found that 88% of Gen Z trainees wish to work for companies who provide access to training and development chances.

Training is a priority for us, so we make certain to use extensive training to everybody who joins our teams. Operating in among our stores is a terrific opportunity for people to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand name released a campaign and exhibition that constructs on the desire to learn by showing engaging examples of remodelling failures that young people can prevent by working and discovering at one of the brand’s stores. Each of the exhibits had a QR code for applying directly for the different employment opportunities.

Considering your next initial recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious business to approach candidates.

Whatever the function, from getting up the very best engineers to roping worldwide’s greatest salespersons, your recruitment marketing efforts make sure to hit their hearts and minds if you utilize your imagination!

One simple method to include shimmer to your next recruitment campaign while making it enjoyable and engaging for you and possible applicants is to start with abilities tests. And, no, you don’t need to produce tests from scratch. Our test library is brimming with role-specific concerns developed by the professionals.

Bid farewell to unsuitable candidates and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see just how easy, fun, and reasonable hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and structure marketing groups. She operates at Toggl Hire and blogs about how businesses can hire truly terrific individuals.