12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign idea can substantially enhance a brand name’s attractiveness in the skill market. And the excellent news is that it doesn’t constantly require an insane budget plan!

Now is the time to inject some creativity and enjoyable into your recruitment projects and shock those boring, overused recruitment strategies that generally start with publishing on job boards (boring).

When your skill group starts creating original, interesting project ideas that connect into and reinforce your general recruitment method, you’ll rapidly discover how to bring in the finest and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about developing enjoyable and interesting ways to attract good candidates to your brand name and make a bigger effect on candidates.

Examples include recruitment through a dating app, utilizing a mystical code to crack, hosting meet-ups, or enlisting the aid of an immersive virtual tour.

– You can establish innovative ideas for your recruitment project by examining the issues your skill group has now, looking into how other companies hook candidates, or conceptualizing originalities with your team.

– Three examples of organizations believing outside package consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model automobile that interviews its own specialists, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so read on).

– After introducing your project, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can select from our library of over 150 test design templates to enhance and automate your hiring process.

What is a creative recruitment campaign?

Recruiters or talent acquisition teams that utilize initial recruitment project ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, link directly with the hearts and minds of their target market.

How do you understand if your company is using imaginative ideas in your method?

Well, has the skill group been utilizing the exact same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same conventional methods that everyone else utilizes, there’s no chance your brand will stick out in the crowd.

When business engage with prospects in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to attract the competent individuals they’re searching for. Now, here’s how your group can start doing things differently.

How do business think about imaginative recruitment projects?

It’s not too complex. Let’s stroll through the steps for developing effective, initial recruitment marketing.

Step 1: Identify your group’s most significant blockers in obtaining top talent.

Step 2: Next, brainstorm ideas or methods to conquer those obstacles. Here are some tips:

– Get inspiration from other companies already believing out of the box.
– Put yourself in the shoes of your target audience and consider ways to interact with them in a design and tone that will attract them, such as an animated video.
– Connect to colleagues to collect ideas from a diverse group.
– Consider what your business values highly in its current workers.

Step 3: Bring all your ideas together and create your recruitment project method, consisting of the channels you’ll use to publish it, such as social media and your careers site.

Step 4: Review your project expense and ensure you have the spending plan you require, or change your plan appropriately (keeping in the great stuff your target audience likes).

Step 5: Launch your campaign and hope your job advert and other campaign elements get widespread national, international, (or even viral!) attention.

Do we need to outsource specialized elements of our recruitment campaigns?

Possibly. We know that not all business have the resources to pull off every element of an imaginative project in-house. In that case, you might need to outsource specific parts to an agency, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t look like your nephew took your mobile phone).
– Creating a complex game or unpopular formula as a recruitment test

Ok, now for the fun things.

To help you win on this brand-new path, we’ve gathered some really innovative recruiting ideas below. Companies that developed some initial or inventive attention grabbers to attract great prospects.

12 creative and motivating recruiting project examples

Let’s face it, lots of companies require a recruitment process transformation. Especially if they want to draw in young, certified prospects (and the company’s employer brand name is as attracting them as a 1970s film).

The following companies (the majority of which you’ve likely heard of) likewise needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient numbers of junior staff for white-collar workplaces.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, referrals.
Their most original campaign idea was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the program’s season ending. It might not have actually featured at any huge worldwide advertising celebration, but it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is becoming harder.
Recruitment method: Using pop-culture references to attract a vast array of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is unique due to the fact that it utilizes the principles of excellent advertising or copywriting by appealing to what is essential to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely underestimated and is likewise experiencing a rapid increase in demand post-pandemic.
Recruitment strategy: Using emotional and aspirational messaging to bring in people whose values align with the company’s purpose.
Tactics: Advertising campaign throughout TV, referall.us digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is usually incredibly under-appreciated absolutely requires some extra creative juice. Home Instead decided to use the services of a professional company for this project to refresh their brand name and hook exactly the best sort of individuals.

The agency produced incredibly emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital tasks was a tough job.
Recruitment method: Using a significant innovation trend to join the conversation and enhance their in the tech talent circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original campaign run by the Swedish furnishings producer IKEA. To attract skill that considers of the box, they welcomed potential prospects for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment technique: Targeting out of work, underemployed, and ready-to-work prospects wanting to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertisement campaign covering social media, digital display screen ads, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The industry has actually restored 6.9 million jobs because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective newcomers knowledgeable about the large variety of benefits offered with a career in hospitality and utilizes testimonials from current workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to bring in 1,000 new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who want to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another creative recruitment campaign that the software application business, Atlassian, introduced recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel idea lined up well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their ingenious thinking has helped them fulfill their Australian and worldwide consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment procedure and absence of gender variety.
Recruitment method: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) initiative to help in reducing hiring biases by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment technique: Targeting a really specific skill segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s considering of package. After encountering a remarkable market insight that “around 78% of British parents aged 45 and over wish to take on a new difficulty once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific skill pool.

Filling the crew lacks with prospects who are over 45, whose kids have finally flown the nest, and who are now trying to find a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a popular global motor show and developing the brand as an emerging hub for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The team integrated AI into the cars and truck’s pedestrian speech technology and automobile link system to evaluate the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment method: Using an innovative, gamified technique to engage passive candidates & using a complimentary gift.
Tactics: Skills test was promoted on social networks platforms

Our sibling company, Toggl Track, wished to hire an SEO manager and thought of a fun campaign that ‘d be a win-win scenario for all. We created an abilities test challenge and advertised it across social networks, using a free t-shirt to candidates who attained high scores.

Reaching passive candidates while getting the word out about our brand name to other talented employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s enormous talent acquisition project was developed by Nexus and assisted offer the brand a much-needed facelift (because the merchant may not have been top of numerous candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to accomplish?

Problem: Attracting young employees in the midst of a labor scarcity.
Recruitment technique: Using a growing interest among young people in home renovation and crafting a compelling value proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that provides renovation stops working recreated as artworks, out-of-home, web, and social networks content

Intending to hire some 5,000 people in a year amidst remarkable labor shortages, Lowe’s Canada was dealing with the monumental challenge of attracting more youthful workers. Partnering with an imaginative company, the brand designed a recruitment campaign focusing on chances for development and learning within its network.

They have likewise found that 88% of Gen Z students wish to work for companies who offer them access to training and growth opportunities.

Training is a concern for us, so we ensure to use detailed training to everybody who joins our teams. Working in among our stores is a terrific chance for people to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand name released a project and exhibition that develops on the desire to find out by revealing engaging examples of renovation failures that young people can avoid by working and learning at one of the brand’s shops. Each of the exhibitions had a QR code for using directly for the different employment opportunities.

Thinking about your next original recruitment campaign method?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious companies to approach prospects.

Whatever the function, from grabbing up the very best engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make certain to hit their hearts and minds if you utilize your imagination!

One simple way to include sparkle to your next recruitment project while making it fun and engaging for you and prospective applicants is to begin with abilities tests. And, no, you don’t need to develop tests from scratch. Our test library is brimming with role-specific concerns established by the specialists.

Say goodbye to unsuitable candidates and the hours lost screening CVs. Create a free Toggl Hire account today to see simply how easy, enjoyable, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in startups, telling stories and structure marketing groups. She operates at Toggl Hire and blogs about how services can hire really fantastic people.